![]() ![]() According to the National Association of Realtors®, by the time we become real estate professionals, it’s actually our second or third-or fourth or fifth-career. What they haven’t yet recognized is that they’ve started a business-that they’re entrepreneurs, and their success depends on more than just doing the aspects that they enjoy. And they aren’t at all comfortable with finances. They aren’t as comfortable with sales and marketing, however. They are excellent at customer service for their buyers and sellers, and they’ve found one or two particular activities that they are comfortable doing as part of the process. Most real estate professionals feel comfortable providing a service. A real estate practice is a business you own rather than a job you attend. As agents, we’re all entrepreneurs and businesspeople. Whether you’re a solo operating agent, you’re working out of a broker’s office, or you’re that broker or team leader running the office, you’re absolutely an entrepreneur. Real estate professionals often overlook this key aspect of their role. ![]() That one agent would be focused on a blueprint that will help them build a business-they know they’re not simply working another job. That one agent would be focused on building something that rewards now but, more importantly, will continue to pay them long after they’ve stopped showing homes and putting signs in yards. ![]() And those two would likely be selling more properties than those focused on service.īut a lone agent would say something different: business owner or entrepreneur. Two out of ten of those agents would probably say sales or lead generation. If you asked a room full of real estate agents what the most important part of their job was, seven out of ten would likely say something like service. Thank you for being such loyal clients, and thank you for working every day to take exceptional care of your clients, build a better and sustainable business for yourself, and ultimately improve the real estate industry as a whole. We would like to further dedicate this book to all of the real estate brokers, agents, and team leaders who support us in our journey as we strive to bring the best tools, technologies, and resources to the industry. Nicole, Claire, Madeline, Maxwell, and Vincent. Her continuous support was instrumental in pushing me to complete this work, and she was the most caring proofreader and loving critic. This book is dedicated with the greatest love and respect to my wife and muse, Pamela. Copyright © 2019 Garry Creath & Chris Scott ![]()
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